墨 Sumi・食品包裝設計
大吟釀代表著日本清酒中最高等級之一，以高精米步合、細緻釀造工藝與優雅香氣聞名。本次品牌設計以「書道」為核心概念，將筆墨揮灑的力量轉化為品牌主要視覺語言，詮釋職人精神與匠心工藝。
整體包裝採用霧黑酒瓶搭配大面積書法字體，運用金色與白色建立不同產品系列的識別，同時保有低調、沉穩且高級的品牌氣質。瓶頸延續書法筆觸元素，將「白米、米麴、水」等釀造原料自然融入設計，使包裝兼具資訊傳達與整體美感。
除了品牌識別與包裝設計，本專案亦規劃產品情境視覺，以低調光影、黑色背景與景深構圖呈現精品大吟釀的收藏價值，營造具有日式美學與高端質感的品牌體驗。
Daiginjo represents one of the highest grades of Japanese sake, celebrated for its refined aroma, delicate flavor, and meticulous brewing process. This branding project draws inspiration from traditional Japanese calligraphy, transforming expressive brushstrokes into a bold visual identity that reflects craftsmanship and timeless elegance.
The packaging features matte black bottles paired with oversized calligraphic typography, while gold and white accents distinguish different product variations. A brushstroke motif extends to the bottle neck, incorporating the essential brewing ingredients rice, koji, and water into a cohesive visual language.
Beyond the packaging, the project also includes art direction and product visualization. Through cinematic lighting, dramatic shadows, and minimalist compositions, the imagery conveys the premium character of Daiginjo sake while creating a sophisticated and immersive brand experience.
