鳳梨酥禮盒｜甜點品牌包裝設計
面對機場免稅店五花八門、色彩絢麗的伴手禮競爭，我們選擇「以簡勝繁」，採用極致的黑金美學重新定義經典鳳梨酥。
以曜石黑作為視覺底色，收斂傳統伴手禮的繁雜，襯托出寫實鳳梨的鮮實質感與金箔腰封的高雅格調；隨風輕飄的台灣國花「梅花」則點綴其間，象徵著東方的堅韌與高雅。不僅傳達出頂級禮品的奢華體驗，更將台灣本土的真材實料與文化意象，轉化為國際旅客離境前最精緻優雅的記憶禮物。
Amid the wide variety of colorful souvenir products competing for attention in airport duty free stores, we chose to embrace the idea of “less is more” and redefine the classic pineapple cake through a refined black and gold aesthetic.
Black serves as the visual foundation, reducing the visual complexity often seen in traditional souvenir packaging and allowing the realistic texture of the pineapple and the elegance of the gold foil band to stand out. Delicate plum blossoms, Taiwan’s national flower, drift gracefully through the composition, symbolizing resilience and elegance in Eastern culture.
The design not only conveys the luxurious experience of a premium gift, but also transforms authentic Taiwanese ingredients and cultural imagery into a refined and memorable keepsake, leaving international travelers with an elegant final impression of Taiwan before departure.
