富立金機能襪・商品包裝設計
在競爭激烈的機能襪市場中，吊牌不只是產品資訊，更是品牌與消費者接觸的第一個介面。本次重新建立吊牌視覺系統，以 Logo 為主要識別核心，搭配系列色彩區分產品功能，重新梳理資訊層級，兼顧品牌辨識、產品溝通與貨架陳列效果，讓品牌在第一眼便能留下鮮明印象。
此外，延伸品牌包裝系統，規劃單雙包裝與禮盒系列，讓機能襪不再侷限於日常穿著，而是拓展至送禮市場。透過一致的品牌視覺語言，提升商品質感與品牌完整性，創造更多元的消費情境與銷售機會，使產品成為適合送給運動愛好者、健身族群及重視健康生活者的質感禮品。
In the highly competitive performance sock market, a hang tag is more than just product information—it serves as the brand's first point of contact with consumers. This redesign establishes a new visual system centered around the logo, supported by a color-coded hierarchy that distinguishes different product functions. By reorganizing the information layout, the design improves brand recognition, product communication, and shelf visibility, helping the brand make a strong first impression.
The project also extends the packaging system to include single-pair packaging and gift box designs, transforming the product from an everyday essential into a thoughtful gift option. Through a cohesive visual identity, the packaging enhances the perceived quality of the product, strengthens the overall brand experience, and creates broader purchasing occasions for sports enthusiasts, fitness lovers, and health-conscious consumers.
